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According to Pew Research, 54 percent of adult internet users post photos and videos they have created themselves and 47 percent of adult internet users share photos and videos they have found on the internet (2013).  Folklórico dancers have endless opportunities to share their story with photos and videos.   From practices, performances, selfies, and paparazzi shots, the photos and videos provide folklórico social media administrators a chance to engage and interact with their audience.  In this blog post, I will share with you three tips on how I utilize photos and videos to share my story.

1) If the photo/video is interesting to you, it most likely will be interesting to your      audience.

No one knows your audience better than you do.  They are following you for a reason and choose to continue following you.  By posting photos and videos you find interesting to you, you are giving them a reason to continue following you.  When they like, comment positively, or share your post, they are praising you and sharing your story for you.

2) Let your followers see your world from your lens.

I encourage you to post a variety of photos and videos.  As I mentioned earlier, folklóristas have many opportunities to do this.  Give them a backstage pass to your world, because I guarantee they will love to see it.

3)  Sometimes, a successful post does not have to be all about you.

I encourage you to share photos and videos of other groups and artists.  A majority of the University Folklórico Summit posts do not mention the University Folklórico Summit at all.  We are always sharing photos and videos of collegiate folklórico groups because we want to showcase our audience and show the world the wonderful things they are doing.  By sharing their posts, they are more likely to share, like, or comment your posts.

I cannot wait to see how you will utilize photos and videos to engage with your audience.  I hope to have the pleasure to someday share one of your posts.

Check out some of the University Folklorico Summit Facebook and Instagram pages for       inspiration.

This blog post was written by Sabrina Valles, Co-director of UFS and PR/Marketing Committee member.  An original version of this post appeared on her blog.

Pew Research Center’s Internet & American Life Project. (n.d.). Photo and Video Sharing Grow Online. Retrieved November 4, 2013, from http://www.pewinternet.org/Reports/2013/Photos-and-videos.aspx